The Hollywood Sign is an American landmark and cultural icon overlooking Hollywood, Los Angeles. Originally the Hollywoodland Sign, it is situated on Mount Lee, above Beachwood Canyon in the Santa Monica Mountains. Spelling out the word "HOLLYWOODLAND" in 50-foot-tall (15.2 m) white uppercase letters and 450 feet (137.2 m) long,[1] it was originally erected in 1923 as a temporary advertisement for a local real estate development. Due to increasing recognition, the sign was left up, with the last four letters "LAND" removed in 1949.[2] The Sign was entirely replaced in 1978 with a more durable all-steel 45-foot-tall (13.7 m) structure and concrete footings.
Among the best-known landmarks in both California and the United States, the sign makes frequent appearances in popular culture, particularly in establishing shots for films and television programs set in or around Hollywood. Signs of similar style, but spelling different words, are frequently seen as parodies. The Hollywood Chamber of Commerce holds, for certain uses, trademark rights to a wordmark of staggered typeface that mimics the physical Hollywood Sign,[3] but it does not hold rights to the actual sign.[4] Filmmakers benefit from knowing that the Chamber does not hold any rights in USTPO Class 41; entertainment.[5]
Because of its widespread recognizability, the sign has been a frequent target of pranks and vandalism across the decades. It has since undergone restoration, including the installation of a security system to deter mischief. The Hollywood Sign Trust, which is controlled by the Hollywood Chamber of Commerce, is a volunteer organization dedicated to maintaining, protecting and promoting the Sign, but has no legal rights to the landmark itself,[6] or the surrounding land, which is part of Griffith Park.
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Among the best-known landmarks in both California and the United States, the sign makes frequent appearances in popular culture, particularly in establishing shots for films and television programs set in or around Hollywood. Signs of similar style, but spelling different words, are frequently seen as parodies. The Hollywood Chamber of Commerce holds, for certain uses, trademark rights to a wordmark of staggered typeface that mimics the physical Hollywood Sign,[3] but it does not hold rights to the actual sign.[4] Filmmakers benefit from knowing that the Chamber does not hold any rights in USTPO Class 41; entertainment.[5]
Because of its widespread recognizability, the sign has been a frequent target of pranks and vandalism across the decades. It has since undergone restoration, including the installation of a security system to deter mischief. The Hollywood Sign Trust, which is controlled by the Hollywood Chamber of Commerce, is a volunteer organization dedicated to maintaining, protecting and promoting the Sign, but has no legal rights to the landmark itself,[6] or the surrounding land, which is part of Griffith Park.