When Converse first reached out to me to create an installation for them during London Fashion Week - I had 3 days to come up with a concept that highlighted new forms of self-expression. This is the chaos of my brain put on paper in my sketchbook; going from ideation to concept!
These sketches and notes are literally how I presented my concept to the team, and how 'Emotional Alchemy' came to life in 1.5 months - from coding a conversational AI, creating a fragrance dispensing hardware system, to a emotions-to-scent database - it was the best chaos and joy I got to start off 2024!
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Emotional Alchemy: the Fragrance of Feelings 🔬 is an immersive olfactory installation that bridges human emotions and AI; materializing conversations, emotions, and expressions of identity into bespoke fragrances.
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
Imagine 4 years ago, getting invited to a Converse event to customize their chucks but ended up transforming them into a corset, to now creating an installation for Converse during LFW on Feb 15th-16th 2024. What an absolutely ridiculous full circle moment 🥹💛
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CONVERSE-!-SKETCHBOOK-CONCEPT
These sketches and notes are literally how I presented my concept to the team, and how 'Emotional Alchemy' came to life in 1.5 months - from coding a conversational AI, creating a fragrance dispensing hardware system, to a emotions-to-scent database - it was the best chaos and joy I got to start off 2024!
EMOTIONAL-ALCHEMY-!!!
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
EMOTIONAL-ALCHEMY-ELECTRONICS-
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
EMOTIONAL-ALCHEMY-!-DISPENCE
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
EMOTIONAL-ALCHEMY-BTS-02
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
EMOTIONAL-ALCHEMY-PLAQUE
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
EMOTIONAL-ALCHEMY-BTS
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
EMOTIONAL-ALCHEMY-ENGRAVING
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
EMOTIONAL-ALCHEMY-!-FRAGRANCE-GALLERY
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
EMOTIONAL-ALCHEMY-BEAKERS
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
EMOTIONAL-ALCHEMY-FRAGRANCE
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
EMOTIONAL-ALCHEMY-00
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
EMOTIONAL-ALCHEMY-ELECTRONICS-00
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
VAPORSTRIDE-TIGRIS-CONVERSE
EMOTIONAL-ALCHEMY-!!
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
EMOTIONAL-ALCHEMY-/-FRAGRANCE-CREATION
At its core, the installation engages users in a conversation where the AI’s intentions are to respond in ways that elicit a more evocative emotional response from the user*. As it delves into their memories and emotions, the AI extracts specific scents related to the emotions and themes discussed, where each participant’s story becomes a canvas for a unique, personalized fragrance for them to take home as a keepsake.
*no data is kept or stored, all conversations with the AI are instantaneously deleted
All of the wonderful scents and fragrances are created by Sarah McCartney from 4160 Tuesdays 💗
CHUCK70s SMOKE SHOES-/ HOW IT'S MADE*
VAPORSTRIDE-!-PARKED-TO-/CHARGE
CHUCK70s: VAPORSTRIDE by TIGRIS
CHUCK70s: VAPORSTRIDE by TIGRIS
!-WIP-02
!-WIP-01
VAPORSTRIDE CONCEPT SKETCH-!-MOODBOARD
CHUCK70s: VAPORSTRIDE –/ SCREEN
CHUCK70s: VAPORSTRIDE by TIGRIS
TIGRIS x CONVERSE