One of the most promising aspects of creating content on-chain is platform independence—you can create a body of work that lives outside of the walled gardens of social platforms.

Create anywhere, consume the same content in different interfaces. Such a beautiful thing.

The challenge with this is there's currently no single way to find the art, essays, and social posts that users are creating across different protocols.

Web2: Users build on top of platforms
Web3: Platforms build on top of users

This paradigm shift is still in flight.