What do we mean when we say consumer crypto projects need to be strongly memetic?
We mean there’s a big viral idea at their core. The idea can be technological, cultural, or ideological, but it needs to be something a large group of people care about, believe the project can execute on, and want to participate in.
This has always been true of consumer products, but its importance is exaggerated in crypto due to the guiding light of ownership opportunities. No meme, no attention, no token demand.
A few examples:
Bitcoin - Digital Gold
Uniswap - DEXs
ArtBlocks - Generative Art
Zora - Onchain Media
WIF - Solana Mascot
Cabin - Network States
Pure mimetic value will only carry a project so far of course, and it needs to be followed up with products and experiences that reinforce it. But it’s important for attracting early attention and a critical prerequisite for points systems or tokens to be effective.
We’re moving from the “make something people want” era of the internet, to the “make something people want to be a part of” era. And memes will play a critical role in deciding new winners.
joshcrnls
We mean there’s a big viral idea at their core. The idea can be technological, cultural, or ideological, but it needs to be something a large group of people care about, believe the project can execute on, and want to participate in.
This has always been true of consumer products, but its importance is exaggerated in crypto due to the guiding light of ownership opportunities. No meme, no attention, no token demand.
A few examples:
Bitcoin - Digital Gold
Uniswap - DEXs
ArtBlocks - Generative Art
Zora - Onchain Media
WIF - Solana Mascot
Cabin - Network States
Pure mimetic value will only carry a project so far of course, and it needs to be followed up with products and experiences that reinforce it. But it’s important for attracting early attention and a critical prerequisite for points systems or tokens to be effective.
We’re moving from the “make something people want” era of the internet, to the “make something people want to be a part of” era. And memes will play a critical role in deciding new winners.