Hot Take

Zach's Theft Zora NFT collection skyrocketing from Zero MC→ $10M, allowing minters to sell each piece between $1,000-$4,000, was an insider cabal play orchestrated by none other than @ourzora themselves.

It was an incredibly well-executed marketing stunt to drive massive traffic onto the chain, trying to replicate Solana's organic on-chain memecoin & airdrop speculation, which catapulted Solana to a $97B FDV.

Zora now attempts to keep the flywheel spinning with the following marketing schemes:

▫️ Constantly hinting at an airdrop (carrot-dangling tactic)
▫️ Lucrative Referral rewards in ETH that can be attached to any collection (even if you don't own it), making it almost irresistible for high-profile influencers
▫️ At some point, injecting another $300k into a Zora-native collection, blowing up its market cap to $10M

This is a marketing move of epic proportions, and the amount they've spent on 'marketing' by pumping certain collections pales in comparison to the sheer frenzy and FOMO it induces (and the revenue they generate through on-chain transactions).

People love being sold a story because it taps into their dreams, aspirations, emotions, and the ever-present goal of 'making-it', and Zora weaves that narrative perfectly.

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