mint X to unlock Y experience

minted media

minted media is content and media that brands and companies bring onchain in addition to paid, earned and owned media.

why brands should mint their media:
- turning media into collectibles
- a more direct and deeper form of fan engagement
- net-new revenue stream

But it means if you have this most common type of ambition, you'll probably have to figure out where to live by trial and error. You'll probably have to find the city where you feel at home to know what sort of ambition you have - Read more: paulgraham.com/cities.html

my onchain monthly spend

1 mint = ~$2 (incl. gas fees)

3 mints/day x $2 = $6/day

**$6/day x 30 days = $180/month**

$180/month x 12 months = $2160/year

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vs monthly "wants" if ~$180 (not my actual list):

netflix standard = $16
spotify premium = $11
amazon prime = $15
rideshare+ = $10
gym membership / classpass = $100
????????? =$28

mass transfer of thoughts

it's just me shamelessly uploading my thoughts and ideas.

1 or 2 great, some good, mostly bad.

a crypto consumer

i've been trying to channel the "creator" energy over the past few months. although i've created more than ever (it was 0 previously), i'm still very much a consumer at heart -- and that's ok.

my main form of crypto consumerism is collecting. on average, i mint about 2 - 3 creations every day and this has become my daily routine.

i take the time to find what i feel is *mintworthy*, this could mean that:
- i want to share them with my peers
- it gives me goosebumps (Oppenheimer's Can You Hear the Music makes me feel this way)

i probably, albeit subconsciously, optimise for similar experiences/feelings when i use non-crypto products and platforms;; it's merely the "what" and "how" that have changed - and my gut tells me this is probably going to be the same for many crypto participants.

maisons x sports = onchain as the ultimate destination

we're seeing designers working with athletes at a scale like never before -- LV with Jude Bellingham, Carlos Alcaraz; Martine Rose with USWNT.

to me, this reads:
maisons are willing to and have the vision to craft new cultural narratives and connect seemingly unconnectable dots.

we'll continue to appreciate the way they are able to consistently reimagine what wearable culture means; and onchain media is going to continue to evolve and take on many forms.

maisons x sports is a strong indicator of their willingness to experiment in new arenas - and i am confident that onchain collectible culture will be a very important part of their endeavours.

we saw glimpses of it a few years ago. and in 2024/2025, we will see every single brand start crafting different narratives on physical goods and digital artifacts e.g. collecting fashion show as "originals", collecting musings from creative directors etc.

...fully embracing crypto as way to store, share and capture cultural value forever.

mint more:

thoughts
vlogs
moodboards
fashion inspo
music samples
IDs
equations
theses
research
diary entries from when you were 10

Patronage+

"Liking" on social platforms always felt superficial; on the other hand, purchasing physical art would sometimes feel laborious.

With onchain patronage, creators get to capture immediate value, collectors get to own art instantly.

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Patronage+ is where collecting becomes incentivised. collectors get to discover new art and earn rewards when others mint the same art.

Zora's First Minter Reward mechanism is a powerful embodiment of this and needs to be embraced more widely.

If you're reading this note, I urge you to not just mint, but to discover art and appreciate the beauty of Patronage+.

products that i admire but don't own/use:

polestar
teenage engineering
vitsoe shelves
kohler numi 2.0
jlc reverso
vacheron constantin overseas

"Now I am become Creator, the Reaper of Rewards."

Bondi dreams on hold,
Australians brave the frost,
NY winter bites.

❄️