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HANDSHAKE

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📶 3 comments • 44,399 est. $enjoy tips
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WE STAND ON BUSINESS

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THIS IS ZORA
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WE STAND ON BUSINESS

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#businessfirst
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WE STAND ON BUSINESS

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Change my mind!
7777777
business as usual
THIS IS ZORA
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ESSENCE

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TIME IS OF THE ESSENCE
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CULTURAL EXPLOSION

Cultural outflow/production of a scene or subculture
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cool
cultural explosion = cultural expression
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BALANCE

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📶 9 comments
Cool
Love this, splendid
based !!!
Balance!!
my myx balance
balance life
AGAIN AND AGAIN AND AGAIN AND AGAIN
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FIGURE !.1

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BAGGY PANTS ARE THE WAY
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VIDEO
9:16 3840x2160 1.3GB View on Zora

Only Art Can Save Us From Ourselves: The McLuhan Institute (A Film by ZORA)

A friend of mine (shoutout Reggie) has a company (Eternal) where they’re big on “empowering artists.” This resonates with me deeply.


The McLuhan Galaxy is vast, it contains multitudes. Marshall McLuhan’s interests in engineering and in poetry and literature curiously led him toward interest in the structure of culture and technology, particularly the nature and effects of human innovation as it reshapes humans and cultures individually and socially.


“We begin with effects and work back to causes.” This is the method of the detective in fiction since Poe at least, and it is a primary McLuhan method as well.


As founder and director of The McLuhan Institute (est. 2017), and inheritor of not only a rich and singular intellectual and investigatory tradition but of a vast and eclectic archive of artifacts, part of my job is custodial. But I am not interested in monuments or museums for the
simple sake of preservation – I am interested, and it is my voluntary duty and privilege, in preserving the past in service of the present and future. The work Marshall McLuhan began, which Eric McLuhan continued, is useful to us today as we struggle to make sense of the world
around us, to take some control over our lives as they are increasingly mediated and shaped by our technologies, these extensions of ourselves.


In that case, the work is not only useful, it’s vital, and probably deserves more attention and support.


As Pound said in ‘ABC of Reading,’ “the artist is the antennae of the race.” Out there on the frontier of sensation, ahead of the rest of us whose senses atrophy as they age, they first experience the effects of new technologies, they attempt to express them for the rest of us. This art is not for decoration or aesthetic enjoyment – that is merely the literal level. This art is
giving us a taste of what we’re in for.


Bringing together Poe, Pound, and McLuhan, we have an opportunity to get ahead of the seemingly inevitable chain of ‘efficient causality’, of effects proceeding helplessly from causes, – to anticipate effects and make different design choices to avoid or at least mitigate them. This brings us into the world of ‘media ecology,’ where we’re not content to pollute our environment and suffer the consequences in our ignorance.


A large part of this opportunity consists in empowering artists, these canaries in our techno-environmental coalmine. Part of my job, as I see it, is to facilitate the creation of new works of art that might help us make sense of what’s going on, and make different choices going forward. This is the basis of the arts program I’m building here at The McLuhan Institute.


I’m really grateful to all the people who have pitched in to help get The McLuhan Institute this far. As we descend ever deeper into the technological vortex, it’s easy to give in to fear, to despair. But all around us, if we take a deep breath and look, there are signs of life and lift. Together, we can change, we are changing, the way we do things. Things are looking up.
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📶 351 comments • 5,000 est. $enjoy tips
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Mint
Very good! Amazing!
Only Art Can Save Us From Ourselves: The McLuhan Institute (A Film by ZORA)
its just amazing
⬅️ Here Secret Airdrop 💎 $CATS
“Take the emptiness you hold in your arms And scatter it into the open spaces we breathe. Maybe the birds will feel how the air is thinner, And fly with more affection.” ― Rainer Maria Rilke
i know that right
interesting
5000 $ENJOY
good film
kabzon
zora
cooli
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wowow
good
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tipela
ebaniy sir
nice movie
sha posmotrim
babashh
good film
video
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zalupa
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like 👍
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1 film on zora
I like
to me
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so so
normal film
zora)
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with meaning
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che sdelali
good one
love this
all u need is love
love love
Eric McLuhan
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looks good!
zora like
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ticket in kino
kino
ny norm
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che eto?
norm film
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like this
Only Art
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kruto
booo
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oooo
momi
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krutyak
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nice film zora
Only Art Can Save Us From Ourselves: The McLuhan Institute (A Film by ZORA)
cool film
what is the nature of the new communications?
like
my love
the real art
awwwww
Greatest mint
nice art
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:)!!!
awww!!!!
Always and forever art
like
👍 like
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awesome
Proof of mint 2
fantastic
Film
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super
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hello
very well
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Really exciting. Thanks, mate
only art!
very very
aala
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Thanks Zora
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thats true !
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only art
only art
excited
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Not bad
near the best
Art is >>>
Live for the art.
Zora film is the best.
LFGGG
art4community
zora airdrop is coming
ONLY art can save us
A Film by ZORA
tmitm.eth
nanobro got this
GGT was here
coooool
Love films on Zora
hell yeah
cool
totally based
totally based
zora
good video
aik61
secret
The cinema-music and literature trilogy is the most beautiful thing about humanity.
interesting
zora
absolutle nice
money money money always funny in the rich man's world
nostaljic :)
what a good film!
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goood
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brand new
Save it for next time
Airdrop
nice work!
nice work
ZORA
when zora drop:)
Love is the point
🌟
wow, ı am very excited for zora community
cool
zora
Minting all!
ZORA OWL
nice
Only Art Can Save Us From Ourselves: The McLuhan Institute (A Film by ZORA)
RC was here
awesome
Hodl
Only art can
minted by etheroin.eth
RC'ye selamlar
vintage...
It's fascinating!
confusion?
firstvideo
basede 4 yaptik
Zorada 4 oldu
Interesting
Zora for future
Zora for the culture
kagancik
really like the video
hikevin
great watch
Fine art
zora the best
Nostalgic
amazing
This is awesome
thanks for the uniqueness
amazi ng
perfect!
the answer is in the question
Love zora
ıt's good...
perfect
SO EXTRAORDINAIRE
ZORAAAA
good
amazing
good
Say my name!
Hey... Lfg..
grassio!
RetroBase 💙
i love zoraaaaa
hello
kepasa
Playx
zora zora zora
airdrop
neleri mintliyoruz airdrop bokuna
beautiful
prolific, looking for patterns
Incredible. More needed than ever...tools to understand and decode what programs our minds...
Incredible. More needed than ever...tools to understand and decode what programs our minds...
Incredible. More needed than ever...tools to understand and decode what programs our minds...
too much info...totally needeed project <3
Wonderfully inspiring work Andrew! Keep it up!
Blue Dream - State of the Art.
for preservation purposes.
zzzzzzzzzzzz
nice...
??wait
🤍🌼🌼🌼🌼⚪
zora is the message
еее, крутой фильм
★ ★ ★ ★ ★
thou art saviours of thou
beautiful
feeling weightless after watching this
PCZ
significant.
👓 🔵
+++???!!!
amazing, thanks!
💭💬🗯️
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