--- En 2021 estallan los portales de noticias online con artículos sobre el cripto arte y los tokens no fungibles, mejor conocidos por sus siglas en inglés NFT. A través del discurso mediático, que hace uso de llamativos titulares sobre las ventas millonarias de arte criptográfico, este fenómeno logra captar la atención del público para introducirlos al mercado de las cripto monedas. De esta manera, el cripto arte se inserta en la sociedad como un nuevo campo de producción artística que se caracteriza principalmente por su mercantilización mediante el uso de la tecnología de blockchain [Cadena de bloques]. En este libro, se propone indagar en la relación que hay entre el cripto arte y su emergencia en el contexto semiocapitalista –un concepto introducido por el filósofo Franco Berardi–. Haciendo énfasis en la manera en que nos relacionamos con la tecnología, primero se procederá a explicar el funcionamiento de estas innovaciones. En segundo lugar, se procederá a analizar el contexto en el que este fenómeno emerge. En tercer lugar, se analizará el discurso tecnológico impartido por los medios de comunicación y el fanatismo por un ideal de futuro. Luego, examinando la relación entre artista-redes sociales, presentando obras y describiendo la propia experiencia, se buscará llegar a una definición del cripto arte describiendo sus características y poniéndolo en contraste con categorías propias de la autonomía del arte moderno como estilo, vanguardia y originalidad. Finalmente, se acompañará este libro con un glosario y manual para facilitar el acceso a aquellos artistas que quieran formar parte de esta comunidad.
🔍 With this book I received my degree in Electronic Arts (UNTREF). It is an objective look at the new technologies inscribed in an economic-political context and how the artist stands before all these new possibilities of production. Written, originally in Spanish, between 2021 and 2022 in Buenos Aires, Argentina.
📚 All the money generated by this NFT will be used to make physical prints of the book peer year and to expand our educational activities in @newtroarts
🌟UPDATE: If everything goes well in 2024 the first mints will come🌟
🍄 This piece was made in community and collaboration as a part of the NewtroArts’ "Mycelium & Miscellany" collective drop on the Zora network.
●•●•●●•●•●●•●•●●•●•●●•●•●
Abstract: In 2021, online news portals exploded with articles about cryptoart and non-fungible tokens, better known by their acronym NFT. Through media discourse, which makes use of clickbait headlines about million-dollar sales of cryptoart, this phenomenon manages to capture the public's attention in order to introduce them to the cryptocurrency market. In this way, cryptoart is inserted into society as a new field of artistic production that is mainly characterized by its commoditization through the use of blockchain technology. This book proposes to inquire into the relationship between cryptoart and its emergence in the semiocapitalism context –a concept introduced by philosopher Franco Berardi–. Emphasizing the way in which we relate to technology, it will first explain the functioning of these innovations. Secondly, it will proceed to analyze the context in which this phenomenon emerges. Third, it will analyze the technological discourse imparted by the media and the fanaticism for an ideal of the future. Then, by examining the relationship between artist-social media, presenting works of digital art and describing one's own experience, it will seek to arrive at a definition of cryptoart by describing its characteristics and contrasting it with categories proper to the autonomy of modern art such as style, avant-garde and originality. Finally, this book will be accompanied by a glossary and a manual to facilitate access to those artists who want to be part of this community.
Keywords: cryptoart, NFT, social media, future, semiocapitalism, art market, digital art
disqtible
[PDF] Criptoarte. La obra artística en tiempos de semiocapitalismo.
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En 2021 estallan los portales de noticias online con artículos sobre el cripto arte y los tokens no fungibles, mejor conocidos por sus siglas en inglés NFT. A través del discurso mediático, que hace uso de llamativos titulares sobre las ventas millonarias de arte criptográfico, este fenómeno logra captar la atención del público para introducirlos al mercado de las cripto monedas. De esta manera, el cripto arte se inserta en la sociedad como un nuevo campo de producción artística que se caracteriza principalmente por su mercantilización mediante el uso de la tecnología de blockchain [Cadena de bloques]. En este libro, se propone indagar en la relación que hay entre el cripto arte y su emergencia en el contexto semiocapitalista –un concepto introducido por el filósofo Franco Berardi–. Haciendo énfasis en la manera en que nos relacionamos con la tecnología, primero se procederá a explicar el funcionamiento de estas innovaciones. En segundo lugar, se procederá a analizar el contexto en el que este fenómeno emerge. En tercer lugar, se analizará el discurso tecnológico impartido por los medios de comunicación y el fanatismo por un ideal de futuro. Luego, examinando la relación entre artista-redes sociales, presentando obras y describiendo la propia experiencia, se buscará llegar a una definición del cripto arte describiendo sus características y poniéndolo en contraste con categorías propias de la autonomía del arte moderno como estilo, vanguardia y originalidad. Finalmente, se acompañará este libro con un glosario y manual para facilitar el acceso a aquellos artistas que quieran formar parte de esta comunidad.
44861 $ENJOY
[PDF] Cryptoart. Artistic work in semiocapitalism times.
🔍 With this book I received my degree in Electronic Arts (UNTREF). It is an objective look at the new technologies inscribed in an economic-political context and how the artist stands before all these new possibilities of production. Written, originally in Spanish, between 2021 and 2022 in Buenos Aires, Argentina.
📚 All the money generated by this NFT will be used to make physical prints of the book peer year and to expand our educational activities in @newtroarts
🌟UPDATE: If everything goes well in 2024 the first mints will come🌟
🍄 This piece was made in community and collaboration as a part of the NewtroArts’ "Mycelium & Miscellany" collective drop on the Zora network.
●•●•●●•●•●●•●•●●•●•●●•●•●
Abstract: In 2021, online news portals exploded with articles about cryptoart and non-fungible tokens, better known by their acronym NFT. Through media discourse, which makes use of clickbait headlines about million-dollar sales of cryptoart, this phenomenon manages to capture the public's attention in order to introduce them to the cryptocurrency market. In this way, cryptoart is inserted into society as a new field of artistic production that is mainly characterized by its commoditization through the use of blockchain technology. This book proposes to inquire into the relationship between cryptoart and its emergence in the semiocapitalism context –a concept introduced by philosopher Franco Berardi–. Emphasizing the way in which we relate to technology, it will first explain the functioning of these innovations. Secondly, it will proceed to analyze the context in which this phenomenon emerges. Third, it will analyze the technological discourse imparted by the media and the fanaticism for an ideal of the future. Then, by examining the relationship between artist-social media, presenting works of digital art and describing one's own experience, it will seek to arrive at a definition of cryptoart by describing its characteristics and contrasting it with categories proper to the autonomy of modern art such as style, avant-garde and originality. Finally, this book will be accompanied by a glossary and a manual to facilitate access to those artists who want to be part of this community.
Keywords: cryptoart, NFT, social media, future, semiocapitalism, art market, digital art
Thank you UNTREF for Crypto Art
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