The Farcaster qDAU meme has had an impact on me. I've realized that every metric I basically previously thought important, I should add a q in front of it, and measure that.
If you're writing a newsletter, you may think your north star metric is subscribers. Whether you're writing professionally or just for the love of the game, "subscribers" is not the important metric, it's qSubscribers.
qSubscribers are quality subscribers. They open your e-mails, they click on links, they become customers of the businesses that sponsor you. These are the subscribers that matter. To take it to the extreme: would you rather have 5 loyal subscribers who act on every possible CTA, or 1 million fake subscribers out of a clickfarm halfway across the world?
The same thing goes for e.g. an agency. You want qClients - people who are easy to work with, stay on for a long time, refer others, etc. You don't just want clients who churn after a month of making your life hell.
Optimize for qEverything.
onnnnnnnion
If you're writing a newsletter, you may think your north star metric is subscribers. Whether you're writing professionally or just for the love of the game, "subscribers" is not the important metric, it's qSubscribers.
qSubscribers are quality subscribers. They open your e-mails, they click on links, they become customers of the businesses that sponsor you. These are the subscribers that matter. To take it to the extreme: would you rather have 5 loyal subscribers who act on every possible CTA, or 1 million fake subscribers out of a clickfarm halfway across the world?
The same thing goes for e.g. an agency. You want qClients - people who are easy to work with, stay on for a long time, refer others, etc. You don't just want clients who churn after a month of making your life hell.
Optimize for qEverything.