For the Spring/Summer '25 season, we explore themes of play, elegance, and community as an introduction to who we are. Focusing on our core mission to celebrate models, we portray them in their element—posing, a fundamental aspect of their craft—while representing the four cities where our events take place: New York, London, Milan, and Paris alongside the fashion week calendar. Each city comes to life through playful and expressive characters. The season’s backdrop features a gradient, transitioning from dark to light, echoing the rising sun which symbolises a new dawn for our community.

The event, designed to bring models together, becomes a tangible expression of our mission.