𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻:

Why can't we make sharing music cross-functional?

𝗖𝗼𝗻𝗰𝗲𝗽𝘁:

Friends use different apps for music. Let's make it possible to share a song and let any app be able to open it.

Increase the shares. Increase time on each app. Increase artist discoverability. It's a win win win.