Blake chats with Marjorie Hernandez, co-founder and CEO of the Lukso blockchain and The Dematerialised. Marjorie outlines how Lukso is providing tools for creative expression outside of traditional institutions, and how to build a brand and community around an emerging blockchain. The convo also turns to web3 fashion. Marjorie, who has done collabs with Paper Magazine, Karl Lagerfeld, Rebecca Minkoff and McQ by Alexander McQueen via The Dematerialised, shares who she thinks will be the leaders in digital fashion and where it is heading next. Blake and her also talk about how luxury is defined and communicated in web3, how to recognize high quality digital craftsmanship and the opportunities and importance of the post purchase experience with digital fashion items and collectibles.