In this episode, Sian interviews Austin Hurwitz, the Head of Strategy and Business Development at Doodles. They discuss Austin's journey to the web3 space, the potential of web3 in the music industry, and the unique aspects of the Doodles community. Austin shares insights on the importance of building a strong brand in web3, the impact of recent changes in creator royalties, and the vision for Doodles as a recognized and loved IP in the world. He also highlights the various initiatives Doodles has launched, such as the incubator and artist in residence program, to engage and reward the community.