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www.are.na/victor-alexander/medici

NEW PATRONAGE, NEW IDEALS

THE NEW CREATIVE SCHOOL
THE NEW CURATION
THE NEW CREATIVE LABEL
THE NEW EARTH

WHO ARE THEY?

The VC might be reimagined as a “founding father” or “Medici patron” archetype, moderated and informed by the same localized context which other members of the community are informed. Most of all, the Medici should understand that economy (among other things) comes from culture, not the other way around. Investment parameters will need to be restructured by the knowledge of the value of the gardening virtues necessary to nurture new worlds. Cultural embedding is the only manner for capital to gain the restraints of humanity. By valuing culture as that which structures economy (and subsequent ventures), the Medici learns to view ROI in terms of legacy, a legacy that by being culturally intact is able to prosper itself from the inside out economically. We must leave hype, abstraction and short term exits and embrace seeding sequoias. Learn to seed the genesis growth of a forest, one whose logic is to successively expand and sustain life from the inside out, forever.

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