The collection "As Marias" by the designer Madalena Veloso pays tribute to women's unseen, unpaid, and undervalued labor that, contrastingly, gives birth to some of the most treasured things in life: our sense of home and community, our family units, the smells that encode everlasting memories and the cherished traditions that survive generations.
This collection, available at madalenaveloso.com, was documented in a family recipe book now exclusively available in digital format on Zora. The recipes are evidence of the overburden placed on women in our family and crystalize the importance of their contributions to the formation of our family identity. It's an acknowledgment of their oppression and a eulogy of the treasures they built in spite of and within it.
This collection, available at madalenaveloso.com, was documented in a family recipe book now exclusively available in digital format on Zora. The recipes are evidence of the overburden placed on women in our family and crystalize the importance of their contributions to the formation of our family identity. It's an acknowledgment of their oppression and a eulogy of the treasures they built in spite of and within it.