A truly unique project, the album exists as a collaborative process enabled by direct to fan connection, encouraging fans to share their cherished memories and photographs in response to each track, transforming them into a unique collection of "Scenes".
The music then, is just one element of the overall idea behind Sound of Fractures - Reddington aims to rethink the concept of what an album is, how the connection between fan and musician can evolve and how, fans can contribute to and build an idea around an album.
According to Reddington, "Music goes beyond sound; it taps into the memories and emotions it awakens. 'Scenes' gives a tangible shape to this connection and preserves it in a recognisable form for fans to own. Each song, along with its corresponding 'Scene,' will populate a digital gallery, serving as a record of how music intersects with life's moments in today's social media-driven world."
The concept of world-building is at the core of Jamie's vision. In an era where music has been commodified, and artist identities often diluted, Sound of Fractures provides an alternative approach. Jamie emphasises, "World Building involves creating connections that foster strong emotional bonds around an artist's music. In today's digital age, music is not just a product; it's an entire world that fans should aspire to engage with and feel a part of."
Having explored the fusion of web2 and web3, as previously demonstrated in his “IRL” EP, Jamie is no stranger to experimenting with new formats and ways to fund his music. His passion for innovation has not only established him as a trailblazer but has also showcased the potential of new models for building artist-audience relationships without relying on major tech gatekeepers. His new album will be launched alongside an interactive platform where users upload and create authentic, shareable visual content using memories set to the backdrop of his music.
sofractures
You can take part in Scenes now: scenes.soundoffractures.com/
A truly unique project, the album exists as a collaborative process enabled by direct to fan connection, encouraging fans to share their cherished memories and photographs in response to each track, transforming them into a unique collection of "Scenes".
The music then, is just one element of the overall idea behind Sound of Fractures - Reddington aims to rethink the concept of what an album is, how the connection between fan and musician can evolve and how, fans can contribute to and build an idea around an album.
According to Reddington, "Music goes beyond sound; it taps into the memories and emotions it awakens. 'Scenes' gives a tangible shape to this connection and preserves it in a recognisable form for fans to own. Each song, along with its corresponding 'Scene,' will populate a digital gallery, serving as a record of how music intersects with life's moments in today's social media-driven world."
The concept of world-building is at the core of Jamie's vision. In an era where music has been commodified, and artist identities often diluted, Sound of Fractures provides an alternative approach. Jamie emphasises, "World Building involves creating connections that foster strong emotional bonds around an artist's music. In today's digital age, music is not just a product; it's an entire world that fans should aspire to engage with and feel a part of."
Having explored the fusion of web2 and web3, as previously demonstrated in his “IRL” EP, Jamie is no stranger to experimenting with new formats and ways to fund his music. His passion for innovation has not only established him as a trailblazer but has also showcased the potential of new models for building artist-audience relationships without relying on major tech gatekeepers. His new album will be launched alongside an interactive platform where users upload and create authentic, shareable visual content using memories set to the backdrop of his music.
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