Zora just launched $ZORA — no offshore entity, no DAO shell games, no KYC. Just a bold new vision for onchain creators and crypto-native monetization.
Jacob from Zora joins Coop, Lucas, Levy, and David to unpack the launch, the pivot from NFTs to coins, and how Zora is turning “post to earn” into a reality for everyday internet users.
Key topics:
- The legal and product strategy behind $ZORA - Why Zora chose coins over NFTs - The "minimum viable token" approach - Onboarding normies into onchain ecosystems - How coins unlock long-term creator monetization - What creators earn in Zora — and why - The emerging blueprint for launching tokens in the US
Timestamps:
00:00 – Kicking off with Jacob and the $ZORA launch 01:50 – Behind the timing and strategy of the token drop 03:30 – Why Zora didn’t follow the traditional DAO/foundation model 07:15 – What makes a minimum viable token 13:30 – The shift from NFTs to coins explained 18:20 – Balancing supply and demand in the creator ecosystem 24:30 – The tradeoffs of coins vs. NFTs for creators 35:00 – Working with Doppler and Zora’s token mechanics 39:00 – Routing rewards in $ZORA and what it unlocks 47:00 – Zora’s perspective on the broader coin landscape 50:30 – Onboarding creators without going top-down 53:30 – Final advice to skeptics: just try it
notacartel
Jacob from Zora joins Coop, Lucas, Levy, and David to unpack the launch, the pivot from NFTs to coins, and how Zora is turning “post to earn” into a reality for everyday internet users.
Key topics:
- The legal and product strategy behind $ZORA
- Why Zora chose coins over NFTs
- The "minimum viable token" approach
- Onboarding normies into onchain ecosystems
- How coins unlock long-term creator monetization
- What creators earn in Zora — and why
- The emerging blueprint for launching tokens in the US
Timestamps:
00:00 – Kicking off with Jacob and the $ZORA launch
01:50 – Behind the timing and strategy of the token drop
03:30 – Why Zora didn’t follow the traditional DAO/foundation model
07:15 – What makes a minimum viable token
13:30 – The shift from NFTs to coins explained
18:20 – Balancing supply and demand in the creator ecosystem
24:30 – The tradeoffs of coins vs. NFTs for creators
35:00 – Working with Doppler and Zora’s token mechanics
39:00 – Routing rewards in $ZORA and what it unlocks
47:00 – Zora’s perspective on the broader coin landscape
50:30 – Onboarding creators without going top-down
53:30 – Final advice to skeptics: just try it