our Chief Design Officer Dahl Lee's best work was used for every corner of Perl's GTM.

This was our first pivot almost ~1y ago. This pivot 1 year ago was the prequel to the version of Perl as we know it today. It was a mix of numbers and gut feel that compelled us to move away from the bookmarking app. Little did we know that we had 7 more pivots coming that same year.

Where it is now: perl.xyz

Perl's second iteration of the initial bookmarking direction gets a colorful makeover. You start seeing the elements we keep using throughout several of our apps like $PERL as the in-app points, leaderboard, and gamification.

@ace started using these mockups for the first few weeks of fundraising. Soon after, @peter built a Farcaster-exclusive alpha for us to demo during meetings. Our first round was largely raised pre-product. We filled in the traction gap with the waitlist/launch momentum & qualitative feedback.

Where it is now: perl.xyz

Perl's first mockup and mood boards before we even had a name for it. This is when @ace had just met @peter.

@ace:
The vibe = the internet is the ocean. and Perl is a valuable bit of information worth bookmarking. how's "bitperl" as the name of this bookmarking app?

@peter:
I love it, but let's drop the "bit." just "perl."

@ace:
fuck yes. LFG

Where it is now: warpcast.com/perl

This was the first official investor update after @ace and @peter raised their first funding round for Perl back in 2022. Perl was initially a social bookmarking app. We had no idea we were going to have to pivot 8 times in 2023 til we arrived at Perl as we know it today in 2024.

Where it is now: warpcast.com/perl